Duckworth Motor Group are a Lincolnshire based family owned business that has been running since 1952. Duckworth are a dealer for Land Rover, Jaguar and Isuzu. They wanted a logo and brand that would work along side the main dealership logos but also reflect the modern company but reference their own history.
A brand for a sophisticated and modern car dealership that must work along side top name brands such as Land Rover, Jaguar and Isuzu.
A series of simple line illustrations designed for merchandise and branded publications.
Land Rover Defender
By Helen Olden
by Helen Olden
By Adam Pigott
Duckworth required a website that would focus on the Land Rover brand and stick to the brand guidelines they set out. This meant using the correct fonts and colours and design new icons based on the guidelines.