Duckworth Motor Group

Branding | Illustration | Digital

CLIENT:

Duckworth Motor Group

YEAR:

2014

COMPLETED AT:

TJS Web Design

DESIGN COLLABORATORS:

Adam Pigott

PROJECT SUMMARY:

Duckworth Motor Group are a Lincolnshire based family owned business that has been running since 1952. Duckworth are a dealer for Land Rover, Jaguar and Isuzu. They wanted a logo and brand that would work along side the main dealership logos but also reflect the modern company but reference their own history.

Branding

A brand for a sophisticated and modern car dealership that must work along side top name brands such as Land Rover, Jaguar and Isuzu.

TYPOGRAPHY

COLOUR GUIDE

Illustration

A series of simple line illustrations designed for merchandise and branded publications.

Digital

Duckworth required a website that would focus on the Land Rover brand and stick to the brand guidelines they set out. This meant using the correct fonts and colours and design new icons based on the guidelines.

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